Claire Mitchell


Kids live-action takes a step forward

The value of investing in live-action programming is becoming abundantly clear to broadcasters around the globe, reports Claire Mitchell of Eurodata TV Worldwide. While animation still makes up the bulk of children’s programming in terms of volume in most countries, live-action is becoming increasingly popular. Across the European countries of France, Germany, Italy, Spain and […]

Transmedia by numbers

Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring. Mediametrie and Eurodata TV media consultant Claire Mitchell looks at the numbers these crossovers […]