Exclusive: CBC Kids on how old media is playing catch-up to the TikTok generation
Working with platforms like TikTok is essential to engaging with the hard-to-reach teen and tween audience “in their own language”, says CBC Kids exec Marie McCann. Talking to TBI, McCann, senior director of children’s content at the Canadian pubcaster’s kids & family arm, revealed that the recent revival of teen brand Street Cents as a […]