Carlotta Rossi Spencer

Putting a fragmented audience back together (Column)

Carlotta Rossi Spencer, Banijay Group’s SVP of format acquisitions, argues for a return to family viewing as audiences continue to fragment. In a world where content continues as king, deal-making becomes ever more complex and NBC pulls the trigger on yet another platform for the market, it’s easy to become consumed with the day-to-day job […]