BritBox


Exclusive: BBC Studios’ former Africa chief lands at Britbox in US

BBC Studios’ former chief in Africa Joel Churcher has taken up a new role at North American streamer Britbox. Churcher becomes VP of partnerships and marketing at Britbox, reporting into the streamer’s president Soumya Sriraman. He has relocated from Johannesburg to New York City for the role, with a remit that includes establishing brand, media […]

DRG strikes first deal with BritBox

Distributor DRG has struck a deal with BritBox covering a package of British drama and comedy titles. The new ITV and BBC-owned streaming service has acquired three series of award-winning comedy Detectorists (19×30-mins), which is available to view now. Later this week, on 23rd January, BritBox will premiere Synchronicity Films drama The Cry (4×60-mins), starring […]

Sky cools on adding BBC/ITV streamer BritBox to set-top box

Sky has reportedly lost interest in a distribution deal with the ITV-BBC joint venture Britbox. According to a report in the Sunday Times, the operator feels that Britbox would not offer significant additional value to its customers, cooling hopes that the new SVOD could join the likes of Netflix and BBC iPlayer on its Sky […]

BritBox UK launches with Channel 4 and distribution deals in place

Channel 4 has joined the BBC and ITV’s joint streaming service BritBox as it launches in the UK almost nine months after plans were first confirmed. The fledgling platform has struck a three-year deal with C4 for more than 1,000 hours of content from catch-up service All 4, including comedy, drama and non-scripted programmes, as […]

Britbox adds Amazon, Now TV execs to UK management team

BBC and ITV-backed streamer BritBox has unveiled its senior management team ahead of the UK-focused service’s launch later this year, with new additions including a former Amazon exec. The team is led by the previously announced Reemah Sakaan who has expanded her BritBox US and CA role to become group director of SVOD at ITV. […]

Viacom’s Channel 5, Comedy Central join BritBox UK

Viacom’s UK channels, Comedy Central and Channel 5, have joined the BBC and ITV’s joint SVOD BritBox. The deal – for which discussions have been ongoing for more than a year, long before the service was formally announced – will see hundreds of hours of British content from the Viacom channels joining BritBox from launch. […]

ITV’s Kevin Lygo admits risk-aversion in “brutal” industry

ITV’s director of television Kevin Lygo has admitted that the industry has become more “brutal than ever” on shows that do not immediately perform and admitted it is becoming tougher to take programming risks. Speaking on the first day of the Royal Television Society (RTS) event in Cambridge, Lygo told delegates that there “is a […]

BritBox president: “We didn’t consider advertising”

BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn’t consider advertising,” Sriraman said on an IBC panel that was discussing the differences between AVODs and SVODs. She added that, “Our idea all along is that we wanted to offer the audience something complete” and that a […]

BritBox adds ‘Brexitcast’ for North American audiences

BBC Studios and ITV-backed streamer BritBox has added a new BBC One show about the UK’s imminent exit from the European Union to its North American slate. Brexitcast, which will be available exclusively on BritBox, was inspired by the eponymous BBC podcast and features insights into the complicated world of Brexit from Westminster and Brussels. […]

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