TDG: ‘Big three’ SVOD players to plough annual $10bn into originals
The ‘big three’ SVOD players – Amazon, Netflix and Hulu – will triple the amount they invest in originals to US$10 billion annually by 2022, according to The Diffusion Group (TDG). The forecast is good news for customers, with many polled in the TDG research pointing to original content as they key reason they subscribe. […]
