Netflix opens up to UK audience measurement after joining BARB

Netflix’s viewing data is set to receive fresh scrutiny after the streamer agreed a first-of-its-kind deal in the UK with measurement agency BARB (Broadcasters Audience Research Board). BARB is owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising and provides the industry with audience data by recording […]

BARB: SVOD use rises 22% year-on-year in the UK

The number of UK homes with at least one of Netflix, Amazon Prime Video or Now TV rose 22% year-on-year in Q3 2018 to reach 11.6 million, according to BARB. The UK’s TV-audience measurement company estimated that some 40.9% of UK households used a subscription video-on-demand service in the third quarter of last year, with […]

Facebook, YouTube reject “one-size-fits-all” ratings measurement

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organization Thinkbox, […]

Kiri & Love Island among the most watched UK titles in 2018

The UK’s most watched broadcasted titles for the first half of 2018 have been revealed by OnBuy, using BARB data. The data was gathered by analysing weekly viewing figures for the top-rated programmes, between January to June, across six leading UK broadcast channels: BBC 1, ITV, Channel 4, BBC 2, Channel 5 and ITV 2. […]

Netflix UK subs rate slows as Now TV gains – BARB

Netflix added new subscribers at a slower rate than SVOD rivals Amazon Prime Video and Now TV in the UK in 2017, but remains the dominant local payer, according to BARB research. Overall, 9.5 million households in the UK have at least one SVOD subscription, with Netflix taking 7.5 million of them. This equals a […]

UK ratings org to add VOD, catch-up services

UK ratings organisation BARB is to include online and catch-up services in its ratings reports by the end of this year. BARB will begin measuring catch-up viewership for services including BBC iPlayer, 4oD and ITV Player, providing an official measurement of audiences on these services for the first time. BARB has now appointed Kantar Media […]

UK viewers watch four hours of TV a day

New data reveals that viewers in the UK watched an average of four hours, one minute a day of linear TV on a TV set. The total falls slightly below the record set in 2011, but viewing on devices other than a TV set increased. Ratings organisation BARB measured the overall viewing times and Thinkbox, […]