Banijay Group strikes ‘Guinness World Records’ format deal
Banijay Group has struck a multi-territory deal with Guinness World Records (GWR) for its self-titled primetime family entertainment format. The year-long deal to represent GWR marks the brand’s biggest option deal to date and will span 15 markets including UK, Ireland, Eire, the US, Australia and Germany. The studio format features contestants going head-to-head in […]