Awesomeness TV

Viacom confirms Awesomeness TV acquisition

Viacom has confirmed that it will acquire Awesomeness TV, a digital-first destination for original programming aimed at a Gen Z audience (those born in the mid-90s onwards). While Viacom did not state how much it would pay for the acquisition, The Hollywood Reporter has revealed that it is likely to be US$25 million plus debt. […]

Toca Boca launches kids SVOD service

Sweden-based mobile-centric interactive app specialist Toca Boca has launched a newsubscription video-on-demand service, Toca TV in 150 countries, featuring a selection of curated and original short-form videos from the web. The service is aimed at five-to-nine year-olds – and more specifically, families with iPad tablets. It is also available on iPhones, with Android to follow […]

AwesomenessTV launches locally in Europe, Brazil

Localised versions of majority Dreamworks-owned multichannel network Awesomeness TV has officially launched in the UK, Spain, France, Germany and Brazil. The launches, made in partnership with Endemol Shine Group, follow an initial rollout of the MCN in the UK last month, with local language versions and original content now available in each of the five […]

Hearst pays $81m for stake in Awesomeness TV

Dreamworks Animation has sold a 25% stake in its YouTube multichannel network AwesomenessTV to Hearst for US$81.25 million. The deal, which values AwesomenessTV at some US$325 million, marks a significant return on investment for Dreamworks, which bought the MCN for an upfront payment of US$33 million last May, with additional payments totalling a maximum payable […]