Ash Atalla


In the spotlight: Ash Atalla

Ash Atalla has shows lined up for Sky, the BBC, Channel 4 and is looking at US remakes of Roughcut Television’s series. Having redefined comedy by co-creating The Office, Atalla tells TBI about the business, his career and plans TBI: Which executive helped shape your career? AA: One is Clare Pizey, a BBC exec (eds […]

People Just Do Nothing set for the US

People Just do Nothing has been picked up by Vice’s TV channel in the US, and the prodco behind the show has told TBI it is working up an American version of the British comedy. Viceland, Vice’s linear cable net, picked up People Just Do Nothing for its 2017 line-up, marking the first time it has acquired […]

Roughcut TV names comedy chief

UK indie Roughcut TV has promoted Alex Smith to head of comedy. Smith has produced some of Roughcut’s longest-running sitcoms, Trollied, which plays on Sky 1 in the UK, and has worked on the firm’s newest comedy, Carters Get Rich. As comedy chief at Ash Atalla’s prodco, he will be responsible for overseeing an expanding […]

Modern Family’s Levitan heads to MIPTV

Modern Family co-creator Steven Levitan is heading to MIPTV next month and will give a keynote address at the TV market. Levitan, whose other credits include Frasier and The Larry Sanders Show, will talk about the success of Modern Family, which is on the ABC network in the US, including how it is starting to […]

FremantleMedia renews deal with Ash Atalla indie

The distribution arm of FremantleMedia International has extended its first-look deal with UK indie Roughcut Television. Under the terms of the new two-year agreement, FremantleMedia International and Roughcut will co-develop content and FMI will sell it international markets. Roughcut was founded by Ash Atalla (The Office) and makes UK scripted and fact-ent series including Trollied, […]

BBC3 piloting disability gameshow from Roughcut

Youth-skewed UK channel BBC3 is piloting a new gameshow in which celebrities have their senses restricted in order to better understand what life is like for people with disabilities. The project has the working title of The Totally Senseless Gameshow. The show has been developed Roughcut Television, the UK indie producer that makes BBC3 comedy […]