Asa Sjöberg

Restructure brings together TV4 and C More

Swedish TV company TV4 Group and parent company Bonnier have the group’s broadcasting activities in a new structure that will “unleash the full potential of Bonnier Broadcasting”, according to CEO Casten Almqvist. Bonnier Broadcasting will now serve as a parent company for TV4, which will be the umbrella unit for free-to-air TV, and sister unit […]

TV4 installs new programming boss

Swedish free and pay TV broadcaster TV4 Group has promoted Catherine Wiernik to programming director, general TV, taking on the role formerly held by Åsa Sjöberg. Sjöberg was last year named as content director for the group as part of a wider reorganisation of the Swedish broadcaster’s content department that also saw Wiernik named as […]

Sweden’s TV4 recruits digital content boss

Swedish free and pay TV broadcaster TV4 Group has hired Anna Rastner as head of digital programmes. She joins from Stockholm based newspaper and publishing group Mittmedia. At TV4 she will develop the broadcaster’s digital platforms and the content on these services. Rastner joins TV4 in November and be tasked with using TV4’s content and […]

Sjoberg upped in TV4 management restructure

Swedish free and pay TV broadcaster TV4 Group has promoted director of programmes for general TV Åsa Sjöberg (pictured) to director of content for the group, with overall responsibility for programming in all channels and across all platforms. Sjöberg’s appointment, effective from October 1, will kick off a wider reorganisation of TV4’s content department, which […]

Wiernik to lead restructured TV4 formats division

Cathrine Wiernik has been named at the head of a restructured formats and acquisitions division at Swedish commercial broadcaster TV4. The reorganisation will see TV4’s formats and acquisitions units brought together under one roof, with Wiernik (left) becoming head of acquisitions and formats on July 1. This will “increase flexibility” between local Swedish production, multiplatform […]

Sweden’s TV4, Amy Poehler hook up for comedy

Swedish network TV4 has hooked up with Parks and Recreation star Amy Poehler to produce a half-hour comedy about an American man who falls for a Swedish woman. Poehler and her brother Greg will produce Welcome to Sweden under their new production banner, Syskon. Also on board are Stockholm-based producer FLX, which is behind TV4’s […]