Amanda Groom


Looking beyond the headlines of Korea’s booming scripted biz

Everybody knows about Squid Game, but how much do you know about the TV industry that created it? Nick Edwards takes a deep dive into South Korea’s production industry and finds out what makes it tick By the far the ‘buzziest’ show of 2021 was Netflix’s comic-book like dystopian thriller Squid Game. Following in the […]

Territory focus: Thailand – Hitting the high notes

Thailand is establishing itself as a hotspot for production ingenuity both regionally and on the international stage. Amanda Groom of advisory firm The Bridge gives Richard Middleton a rundown of why the country should be on your radar As far as Asian format exports go, it’s hard to beat The Masked Singer for making a […]

Op-Ed: Look to Asian drama remakes for creative renewal

Amanda Groom, MD of co-production specialist The Bridge, explains why Asian remakes such as SBS Korea’s take on Miss Marple, Ms. Ma, Nemesis, are breathing new life into Western drama IP.  A growing trend across Asia is seeing remakes of Western drama resulting in exciting adaptations of characters and story lines we think we already know. […]

Viewpoint: ignore Asia at your peril

Amanda Groom from coproduction specialist The Bridge assesses the state of the Asian market for international companies, and asks if anyone can ignore working in the region ahead of the Asia TV Forum & Market this week. This year’s MIPCOM was proof – if needed – of Asia’s unprecedented interest in global relationships and collaboration. […]

Asian docs evolution underlines region’s potential

Amanda Groom, MD of The Bridge, which facilitates deals between Asian- and English-language partners, reports from Asian Side of the Doc, and says the continent is now a global hub of creativity A sea change in Asian TV production occurred between October 31 and November 4 in Bangkok, at the annual Asian Side of the […]

Brexit strategies

The United Kingdom’s decision to leave the European Union is one of the most seismic changes for international television in living memory. Jesse Whittock asks what it means for the industry. The UK has always been a leader in international production and distribution. It is credited, among other things, with helping to develop and fine-tune […]

EBS, Bethel Global cross The Bridge

Korean educational broadcaster EBS has hooked up with drama coproduction facilitator The Bridge and Bethel Global Media Content for what’s being described as a first-of-its-kind partnership. EBS and Bethel have signed an agreement with The Bridge, which is a joint venture between UK-based Argonon and producer Amanda Groom that aims to partner British producers with […]

K-content: head on

The first South Korean content wave broke the country’s shows into China, Japan and across Asia. Now, a second wave is seeing the country’s drama and entertainment reaching western shores. South Korea is already a drama producing territory of note and is now aiming to build its formats and factual production markets, with western buyers […]

Korea’s Bethal Media preps US/UK copros

South Korean prodco Bethal Media Contents Group has struck a deal that will see it team with its counterparts in the UK and the US. Seoul-based BMCG has inked an MOU with The Bridge, the company set up earlier this year to facilitate content deals between Western and Asian companies. BMCG plans to become a […]

Argonon, Amanda Groom create Bridge to Korean copros

Growing UK production powerhouse Argonon is backing a new coproduction company that focuses on bringing English-language firms together with Asian counterparts. The Bridge launched earlier this year, with former Channel Health managing director Amanda Groom (below) attached as founder and MD. It has already secured its first funding round for a trio of new projects. […]