Alexandra Heidrich


ARD Adidas-Puma drama goes global

Germany-based distributor Global Screen is to debut an ARD primetime drama Rivals Forever – The Sneaker Battle, which tells the story of story behind the Adidas and Puma footwear brands. The 4x45mins/2x90mins miniseries is currently shooting in Germany, with Bavaria Media-backed Global Screen saying it has already presold it to unnamed buyers in Scandinavia and […]

New sales chief for Global Screen as Fritz retires

Marlene Fritz is retiring after 43 years in the TV industry. She will be replaced in her role as head of TV sales and acquisitions at Munich-based sales company Global Screen by Alexandra Heidrich (pictured) on July 1. Fritz has been with Global Screen for three years, as has Heidrich, who is promoted from sales […]

Global Screen tees up US and Euro deals for Girl Boy gameshow

German distributor Global Screen has secured an order for more episodes of gender-based gameshow format It’s a Girl Boy Thing and says it is closing in on deals in the US and other territories. Having aired two episodes of a local version of the show last year, Estonia’s Kanal2 has now ordered a further nine […]