Global ad spend growing, but TV will plateau
Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016 but the proportion accounted for by TV ads will level off, according to the latest forecasts. ZenithOptimedia forecasts that global ad spend growth will rise from 3.6% in 2013 to 5.3% in 2014. Growth will then increase to 5.8% in […]