Advertising revenue


Global ad spend growing, but TV will plateau

Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016 but the proportion accounted for by TV ads will level off, according to the latest forecasts. ZenithOptimedia forecasts that global ad spend growth will rise from 3.6% in 2013 to 5.3% in 2014. Growth will then increase to 5.8% in […]

ITV Studios on track for £100m profit in 2012

ITV Studios, the content arm of UK commercial broadcaster ITV, will report a profit of over £100 million this year and grow further in 2013, ITV chief executive Adam Crozier said this morning. For the nine months to end-September, the programming and distribution arm of ITV reported revenues of £498 million, a 20% increase year-on-year. […]