Adrian Swift


Nine programming chief exits

Andrew Backwell has resigned from his programming and production role at Australian commercial broadcaster Nine Network. Nine’s managing director of programming and production will leave the network at the end of October, according to TV Tonight, which broke the news today. Backwell will reportedly pursue new career opportunities, with other Nine executives taking up his […]

Australia to find its Ninja Warrior

Australian commercial broadcaster Nine Network has commissioned a local version of hit Japanese strongman format Ninja Warrior. Endemol Shine Australia is signed on to produce the series, which will be known locally as Australian Ninja Warrior. The format, based on Japanese series Sasuke, has been popular in major Western territories such as the US and […]

Nine lures Swift back from ABC

Australian commercial broadcaster Nine Network has brought senior executive Adrian Swift back into the fold after poaching him from public rival the ABC. Swift will return to Nine 18 months after leaving his “spiritual home” for the ABC, and will be head of content production and development. He will responsible for non-scripted production across the […]

ABC poaches Nine development chief

Australian public broadcaster ABC has poached commercial rival Nine Network’s director of development and digital. Adrian Swift is joining ABC as head of content and creative development after three years at Nine. Former ABC2 boss Stuart Menzies currently fills the position at ABC following a management rejig in December. His future was not immediately clear […]