Global viewers would rather not juggle OTT services such as Netflix and Amazon and would prefer a single access point for video content, according to new research from Accenture. The study of 21,000 online consumers in 19 countries shows that 39% would prefer to have pay TV or free over-the-air viewing only, 24% would prefer […]
US series with a 1.0 or higher rating deliver twice the return on investment (ROI) than those that rate 0.4 or below, a study from The Walt Disney Company shows. While it is no surprise that better ratings equals more revenue, Disney-ABC Television Group claims its report is among the only studies that have quantified […]
More people now prefer to watch TV shows on internet connected devices than on traditional TV sets, according to new research by Accenture. The company’s Digital Consumer Survey found that the percentage of consumers who said they prefer watching TV shows on television sets plummeted by 55% over the past year – from 52% to […]
The Royal Television Society has appointed ex-Disney exec Theresa Wise as its new chief executive. She replaces Simon Albury, who is retiring as boss of the Society, which is leading UK-based forum for television and related media. Wise has been consulting since leaving Disney, where she was senior VP, corporate strategy for Europe, the Middle […]
