News brief: Mid East net winds up for Tickety Toc

Dubai-based MBC3 has acquired preschool show Tickety Toc from distributor Zodiak Kids.

The MBC Group channel has taken rights in the Middle East and North Africa in a four-year deal that makes it both broadcast licensing partner and local agent.

“We look forward to working strategically with MBC across TV and consumer products to build the Tickety Toc brand in the MENA region,” said Zodiak Kids’ senior VP, global sales and coproductions Karen Vermeulen.

“We are confident that MBC3 is the right platform and partner to broadcast this content for young generations to enjoy,” added Ashraf Younis, MBC3 senior channel manager. “Our audience are always looking for new edutainment that enriches their lives and minds.”