Chicken Soup for the Soul Entertainment and APX Content Ventures have extended their existing content financing partnership and are in development on new reality series Dirty Pool With J.B. Smoove.
The project, featuring the Curb Your Enthusiasm star, is the first to be greenlit under the extended deal, and will premiere exclusively on Crackle and Redbox streaming platforms in late 2023.
APX and Chicken Soup previously came together to produce the original series Inside The Black Box.
Dirty Pool With J.B. Smoove is described as “Dinner For Five meets Celebrity Poker over a pool table.” Hosted by J.B. Smoove, he will be joined by his celebrity friends who talk shop around a pool table. No topic is off limits, including current events and other celebrities.
Publicis Media-owned APX Content Ventures seeks to find, fund, and elevate partners and properties that amplify diverse voices, empower women and build community, connection, and trust. APX and Publicis clients will have the opportunity to be featured prominently in the series via brand integrations, custom content, sponsorships, and other show-adjacent segments.
“APX Content Ventures has been a phenomenal partner, and we are very excited to continue creating series together,” said Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment. “The brand integrations into these series are an organic way for companies to reach audiences that are no longer watching linear TV. We look forward to announcing additional projects soon.”