Saudi Arabia-based streamer Shahid VIP is preparing to launch its latest project from Life On Mars’ Tony Jordan, with former Fremantle and StudioCanal exec Katrina Neylon leading on global sales.
The Devil’s Promise is from Shahid VIP’s in-house production division MBC Studios and follows a man who promises to sell his soul to the devil in order to save his dying wife.
The Arabic-language series stars Egyptian stars Amr Youssef and Nelly Karim, with producer Colin Teague, who has worked with Jordan on Shahid VIP’s Rashash as well as The Last Drop and Torchwood, also attached.
The show will be rolled out on 16 September on MBC Group’s streamer Shahid VIP and is being sold outside of MENA by MBC Studio’s sales team, which includes Neylon and Ronda Elbanna.
Neylon was most recently at TV and film technology firm We Got POP and before that had stints at ITV, having stepped down from her role as EVP of global content at FremantleMedia International in 2018.
Before that, Neylon was EVP of international sales & marketing at Studiocanaland also managed the EMEA sales team at Shine International, where she was SVP of sales. She has also worked for companies including Disney ABC International Television and Twentieth Century Fox International Television.