News round-up: Endeavor Content rebrands; Viaplay drama lands Lena Philipsson; Emmy deals

Endeavor Content rebrands

CJ ENM-owned Endeavor Content has rebranded as Fifth Season.

Endeavor Content was founded in 2017 comprising several production, sales, and distribution assets within US agencies Endeavor, WME, and IMG.

Earlier this year it was bought by South Korea’s CJ ENM, with Endeavor retaining a 20% stake.

Viaplay drama lands Lena Philipsson

Nordic streamer Viaplay has ordered a Lena Philipsson-starring drama, based on one of the artist’s songs.

The Street Where I Live (aka På Gatan Där Jag Bor) has been inspired by her hit single of the same name and has been created and written by Viaplay Studios’ Mikael Newihl,

The six-parter follows Philipsson’s character Nina, who starts a new relationship four years after her husband’s death. It will premiere exclusively on Viaplay in 2023.

Rainmaker secures Emmy deals

Cosmote TV in Greece and Lionsgate in India, Philippines and Malaysia are among new buyers of coverage of the 74th Emmy Awards.

The awards ceremony, which takes place on 12 September in LA, is being sold by Rainmaker Content and has also been picked up by AMC Networks International (Central Europe), Turner (Latin America and German-speaking Europe), Sky UK, Sky Italia, U-NEXT Co., Ltd (Japan), Extension TV – Series Club (French-speaking Europe), DBS (Israel), Telefonica (Spain), M-Net (Africa), OSN (Middle East), TV2 (Denmark), Telenet (Belgium), OUTTV (Netherlands), HRT (Croatia), Catchplay (Singapore and Indonesia) and SIC (Portugal).

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