NBCUniversal-owned streamer Peacock has appointed Brian Henderson as EVP of programming.
Reporting to Peacock president Kelly Campbell, LA-based Henderson will lead the streamer’s global content strategy, curating its content offering to drive acquisition, usage, retention and overall business.
Henderson will partner with content leaders across NBCUniversal, including the NBCUniversal TV & Streaming acquisition team, to drive the platform’s programming strategy for licensed, original, international, and emerging content.
The exec previously served as SVP of SVOD content, programming and partnerships at Disney-owned Hulu. In this role, he was responsible for content acquisition and scheduling.
“As a pioneer in the evolution of streaming content, Brian will be invaluable as we continue to expand our content offering and establish Peacock as the top general entertainment streaming service in the market,” said Campbell.