All3Media Int’l appoints NBCU exec to lead Latin America sales

Yari Torres

All3Media International has hired NBC Universal (NBCU)’s Yari Torres to oversee sales in Latin America.

Torres becomes VP of Lat Am based out of Miami and will manage drama, factual and format sales for the firm across the Latin America region.

She replaces Janel Downing who has relocated to the Atlanta area.

Torres reports into Sally Habbershaw, EVP of Americas, and joins All3 following a stint as director & sales liaison at NBCU’s international content distribution sales in Latin America.

Prior to that, she was responsible for content and format sales in Asia and French-speaking territories for NBCU sibling Telemundo Internacional, and also worked at JP Morgan and HSBC Bank.

“We have had great success with our premium scripted sales and will look to build opportunities for our premium factual slate and formats,” said Habbershaw. “Yari will be instrumental in ensuring these shows reach their maximum potential throughout Latin America.”

Torres added: “From niche country-specific channels to large pan-regional and streaming platforms, Latin America offers many possible destinations for scripted and non-scripted content from the international marketplace, and I’m excited to get started on securing the perfect homes for All3Media International’s acclaimed shows and formats.”

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