BBC Studios-owned multichannel service UKTV is taking its female-skewing entertainment channel W free-to-air (FTA) and making it available on its DTC VOD service UKTV Play from next week.
In a move that was first reported last month, W will go FTA and will launch on 28 March in Freeview slot 25 in the UK.
Viewers will gain access to a range of free shows, including the upcoming Alex Jones: Making Babies, Rochelle Humes: Interior Designer in the Making, Nurses on the Ward and Dating With My Mates.
Returning programming includes Stacey Dooley Sleeps Over, MasterChef USA, Australia and Canada, and Inside The Ambulance.
W’s channel director, Adam Collings, said: “We are thoroughly delighted to be bringing W’s brilliant original content featuring some of the best-known talent in the UK alongside heroes of everyday society, to a much wider audience wherever they want to watch or stream.
“We’re looking forward to showcasing the genuine human moments embodying W’s new mantra ‘Life Unfiltered’ and can’t wait to share W’s rich mix of shows filled with joy, tears and laughter with our new a free-to-air audience.