Banijay Asia has appointed Rajesh Chadha as EVP and business head for scripted content.
Chadha will take responsibility for developing the company’s scripted slate and working to help the firm enter its “next phase of growth.”
Chadha has an almost three-decade career that includes tenures at companies such as BBC Studios, RBNL and Endemol. While at BBC Studios, he took the lead on projects including Criminal Justice and Out Of Love and also worked on Ajay Devgn’s Rudra and Guilt & Press earlier this year.
India-based Banijay Asia is behind scripted and unscripted titles such as Call My Agent: Bollywood, Tribhanga,Matsya Kaand and Into The Wild With Bear Grylls.
“The Indian streaming space is facing a content revolution and Banijay Asia is leading the shift seamlessly. Producing premium content, associating with top streaming platforms, and collaborating with national and international studios to churn out newer formats, Banijay Asia is a uniquely positioned production house in the industry,’ commented Chadha.
Deepak Dhar, CEO & founder of Banijay Asia, added: “Innovation and creation is the way forward in the rapidly changing content industry and we are delighted to have Rajesh join the leadership team. His determination and wealth of experience in the space will certainly add immense value to our future endeavors.”