Banijay has partnered with Universal Music Publishing Group (UMPG) in a deal that will see the US firm selling music from shows such as Peaky Blinders, Survivor, Temptation Island, Lego Masters and Hunted.
The exclusive global publishing and production music agreement will allow UMPG to represent more than 30,000-tracks while working with Banijay’s brands division, which manages the commercial exploitation of the group’s shows, including musical elements.
The new partnership with UMPG will be led by Antonia Gilham, global director of music & secondary rights for Banijay, and will focus on maximising music-related revenues, as well as expanding creative and commercial opportunities worldwide.
Mike McCormack, UMPG UK MD, said: “This new partnership with one of the leading, most ambitious and creative new media companies in the world is an extremely important one for UMPG, not only in UK but globally.”
Gilham added: “Combining our extensive and ever-evolving portfolio of standout brands with Universal’s music excellence makes perfect sense. In a world where IP is king, exploring new avenues for exploitation is key and through this collaboration, we have no doubt there is room to further innovate our revenue streams to bring additional value to our creative home.”
Yesterday, Universal Music Group’s content label Mercury Studios struck a deal with BBC Studios to develop content together.