Blue Ant Media’s wildlife brand Love Nature is expanding its reach in Spain, launching as a curated channel on ViacomCBS streamer Pluto TV.
Viewers in the region will gain free access to the brand’s natural history series and documentaries in Castilian Spanish, beginning with a special launch event running from 8-10 October, titled FinFest.
The event will shine a spotlight on sharks and other marine mammals, with programming including episodes from series such as Shark Squad, Great Blue Wild, Attack & Defend and Africa’s Claws And Jaws.
The deal, which was brokered by Julio Sobral, SVP, Lat Am & US channel distribution at Love Nature, expands on the brand’s existing partnership with Pluto TV, which began earlier this year and includes a Love Nature AVOD offering and a Love Nature branded programming block on PlutoTV’s Animal channel in multiple territories, including Spain.
It also comes as part of Love Nature’s wider push into Spain, with the service becoming available as a free ad-supported streaming channel (FAST) in August, following a deal with Samsung TV Plus.
“Pluto TV is a valued partner and this deal is a significant milestone in bringing Love Nature’s wildlife and nature programming to the platform’s highly engaged audiences in Spain,” says Carlyn Staudt, global general manager at Love Nature.
“We’re continuing to see curated channels as a key way to offer Love Nature’s content to more audiences and we’ve created programming events to draw in viewers to our line-up available free of charge on Pluto TV’s offering.”