Banijay unveils senior management team in Spain & Portugal

Pilar Blasco

Banijay Iberia has confirmed its local management team, with a series of promotions and the creation of several new positions.

The Spanish and Portuguese arm remains led by CEO Pilar Blasco, who was appointed last year, while Javier García has been appointed CFO & COO having previously held the same role at Endemol Shine Iberia.

Fellow Endemol Shine Iberia alum María Pinilla becomes international & business affairs director, while Felipe Jiménez Luna has taken the newly created role of director of digital strategy. Luna previously led Tuiwok Estudios and worked on the Spanish version of Nordic scripted hit Skam, which was produced by Movistar+ in collaboration with Zeppelin, where he worked as new media director.

Other changes see Marta Ferrando named legal director for Banijay Iberia and Jaume Vilalta appointed commercial director. Both previously worked in the same roles at Endemol Shine Iberia, while Pilar Serrano becomes director of communication and Miguel Ángel Hernández has been named systems director of Banijay Iberia.

Banijay said its production entities in Iberia would continue to operate independently following the rejig. Juanra Gonzalo leads Cuarzo Producciones; Macarena Rey heads up Shine Iberia and Endemol Portugal; Tinet Rubira is in charge of Gestmusic; Jaume Banacolocha oversees Diagonal TV; and Luna remains at the helm of Tuiwok Estudios.

Elsewhere, Amparo Castellano was appointed CEO at Zeppelin and Magnolia late last year after Banijay moved all of DLO/Magnolia’s unscripted projects into the company, while José Manuel Lorenzo oversees DLO’s scripted projects. Portocabo remains under the direction of Alfonso Blanco.

Banijay Iberia has offices in Madrid, Barcelona, La Coruña and Lisbon, while its firms produce shows including local versions of MasterChef, Temptation Island, Big Brother and Operación Triunfo, as well as new IP such as Hierro and Heirs To The Land.


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