Roku acquires complete ‘This Old House’ brand and assets

US-based AVOD operator Roku has bought the This Old House home improvement show franchise, including the 1,500+ episode library, two ongoing original series, the production studio and all related digital assets.

Roku acquired TOH Intermediate Holdings, which owns the This Old House business, from TZP Group. As part of the deal, the franchise’s executive team will join Roku, including CEO Dan Suratt, with the team behind the shows continuing on. Financial terms of the acquisition were not disclosed.

This Old House and sister show Ask This Old House, produced by This Old House Ventures, are already available on The Roku Channel, with the two shows rated as the highest rated home improvement programs in the US last year, according to Nielsen data.

The original show This Old House began in 1979 on WGBH, eventually launching spin-offs Ask This Old House, Inside This Old House and This Old House: Trade School, while the brand also includes a magazine and website.

Roku says that it will “build on the legacy of the This Old House brand by expanding both the production and distribution of these trusted shows.”

“As the top-rated home improvement programs in America, This Old House has the broad appeal that is perfectly suited to support The Roku Channel’s ad-supported growth strategy,” said Rob Holmes, VP of programming for Roku.

This Old House created the television home improvement genre and is beloved by millions of fans. We are thrilled to welcome this incredible team, and we could not be more excited to help grow the brand for an entire new generation of home improvement enthusiasts.”

Tags: Roku

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