US streamer HBO Max has given a series order to The Hype, a new competition series produced by Burbank-based Scout Productions.
The eight-episode series is set in “the colliding worlds of streetwear, business and culture” and pits ten streetwear professionals against one another in a series of challenges to prove they can deliver an outstanding product.
A panel of judges will critique the competitor’s designs to “refine the idea of a ‘runway’ and the balance between art and commerce,” with each episode offering unique tips about the intricacies of designing, the business of fashion and the savvy to identify the latest trends.
Hip hop star Offset will produce and serve as a co-signer on the show, alongside Beth Birkett and Marni Senofonte, while Speedy Morman is to host.
Scout Productions is the team behind the HBO Max original ballroom competition series Legendary, as well as the Netflix reality show Queer Eye. Scout’s David Collins, Rob Eric and Michael Williams developed The Hype with Rachelle Mendez (Undercover Boss), all of whom will executive produce, alongside Jay Brown and Tyran ‘Ty Ty’ Smith, while Rikki Hughes, who produced HBO Max’s The Fresh Prince of Bel Air Reunion Special, will serve as showrunner and also executive produce.
“We see the ubiquitous influence of streetwear culture all around us – from high fashion and popular culture, to a form of individual self-expression and identity,” said Sarah Aubrey, head of original content at HBO Max. “We are excited to embark on this journey to find the next great streetwear designer with our partners at Scout, Jay Brown and Ty Ty Smith.”