Banijay’s ‘Lego Masters’ builds new versions in Denmark, Finland

Lego Masters

Denmark’s TV2 and MTV3 in Finland have ordered local versions of Banijay-owned format Lego Masters.

Banijay’s Danish production company Metronome has been commissioned to produce the show for TV2, while Endemol Shine Finland will be bringing the competition reality format to MTV3 audiences.

The deals mean Lego Masters is now in 11 countries, with local versions in the US, the UK, Australia, Germany, Belgium, the Netherlands, Sweden, Poland and France.

Various versions of the finished tape have also been acquired by international broadcasters, with A+E Networks in Italy taking the first three seasons of the Australian show, two seasons of the UK series and the first seasons from the US, Sweden and Netherlands for their channel Blaze.

WarnerMedia has also picked up the first season of Lego Masters Australia for its free-to-air channel Boing, while DPG Media in Belgium has added finished tapes from Oz and the US. The latter has also been acquired by Sony for Russia, CIS and Baltics, while TV4 Sweden and TV2 Denmark, and SVOD platform Cmore, have acquired finished tapes from the UK, Australia and the US.

The format was originally created by Tuesday’s Child Television and The Lego Group. Banijay Rights sells format and finished tape globally.

Lucas Green, global head of content operations, creative networks at Banijay, said the “warm-hearted competition show attracts a broad family audience by offering viewers much-needed escapism, while celebrating creativity.”