‘Snapped’ producer Jupiter Entertainment partners with All Def

L-R: Cedric J Rogers and Shaun Newsum

US prodco Jupiter Entertainment has inked an overall deal with multi-platform media company All Def to adapt its library of content, IP and social media channels into long-form entertainment.

All Def is a digital platform that produces comedy, cultural and hip-hop content. It was acquired by LA-based digital studio Culture Genesis, which focuses on remixing digital technology for multicultural audiences, at the end of last year

Jupiter Entertainment is behind series including Investigation Discovery’s unsolved case show In Pursuit and Oxygen’s true crime programme Snapped.

Culture Genesis co-founders Shaun Newsum and Cedric J Rogers will collaborate closely with Jupiter’s president Patrick Reardon and VP of development Chris Spry.

Patrick Reardon

The companies are currently adapting The Crate, a format that challenges music producers to create a beat on the spot with the use of random objects, as well as Bar Exam, which sees hip hop artists attempt to guess the performer of a song based upon a few bars of music.

Other projects on the slate include comedic series Dad Jokes and hip hop music format Traffic Jams.

“All Def and Culture Genesis have a history of producing authentic content that promotes Black culture,” commented Reardon. “There’s a clear and immediate need for more quality programming that amplifies the voices of diverse creators. Through this partnership we hope to create a wealth of content across all platforms that supports that mission.”

“Having a TV production partner of Jupiter’s caliber is critical to the continued success of our vision of elevating both our amazing talent and our content, said Newsum. “We couldn’t ask for better partners as we bring our slate of hit shows to TV.”

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