Disney is expected to reveal that recently launched streamer Disney+ has amassed up to 30 million subscribers when it announces its quarterly results on Tuesday.
According to research firm MofettNathanson, the SVOD – which launched in five countries in November – has between up 25-30 million subscribers.
One third of that number is expected to be subscribers from Disney’s deal with mobile operator Verizon, which saw applicable customers given free access to the service for a year.
In its own quarterly earnings call, Verizon did not provide numbers of how many of its users are utilising the offer, but the company did note that Q4 2019 saw the highest wireless net additions in six years.
Michael Nathanson of MoffettNathanson said: “From zero to where they are now is unbelievable. The company should bask in the glow of what they’ve pulled off. They didn’t play it safe. But they did the right thing for the company. The execution has been incredible.”
Nathanson also noted that he does not expect a price increase from the service’s current price point of $6.99 per month “any time soon.”
This estimation is in line with a range of reports of Disney+’s success to date. In terms of its app, the service was downloaded more than 30 million times in Q4, making it the world’s ninth most downloaded app – despite the fact the service is only available in a handful of countries at present.
Disney+ will launch in the UK, Ireland, France, Germany, Italy, Spain, Austria and Switzerland on 24 March. The company has already signed an exclusive distribution deal in France with Canal+, while it is reportedly close to a similar agreement with Sky in the UK.
Elsewhere in Disney’s streaming business, Randy Freer has stepped as CEO of Hulu. The acquired streamer will now be fully operated as a part of Disney’s streaming division under Kevin Mayer.