Brazilian streamer Globoplay plots international expansion 

Globoplay original Aruanas

Brazilian streaming service Globoplay is to launch in the US this month, marking the start of a planned international expansion.

Owed by Brazilian media giant Globo, the SVOD debut in the US on Sunday 19th January, allowing American audiences to stream Brazilian series, limited series, telenovelas, original productions, films, and children’s shows.

Globoplay is charging $13.99 a month in the US.

The OTT service originally launched with a fremium business model in Brazil in 2015, and has about 22 million users per month.

“The arrival of Globoplay in the American market is an important step for our expansion and digital view, focused on the direct relationship with the consumer. It is a step that will enrich even more the experience of the audience that follows Globo for twenty years in the country”, said Raphael Corrêa Netto, director of international business at Globo.

Globoplay’s content includes telenovela Sweet Diva, educational drama Second Call, a co-production between Globo and O2 Filmes, and Amazon rainforest thriller Aruanas, a Globoplay original, co-produced by Globo and Maria Farinha Filmes.

Globoplay will be available in the US via App Store, Google Play, on Samsung TVs and through Android TV, Apple TV 4K or Chromecast.

 

Related