Netflix’s Asia business has been its biggest area of growth after the past three years.
Details of its regional businesses were revealed in a regulatory filing, ahead of its Q4 results. The company will also disclose revenue and membership by region for the first time in this set of results.
Though the Asia-Pacific region is its smallest, Netflix saw revenue increase by 152% between the third quarters of 2017 and 2019. Membership grew by 148%.
EMEA saw a smaller percentage of growth, but it is a larger market for Netflix. Membership over the three-year period increased by 132% while revenue increased by 105%.
Netflix’s other non-US regional market – Latin America – saw revenues increase by 71% and membership grow by 61% across the same two-year period. Netflix added that it is in 33% of broadband homes in the region.
With reports claiming that it could lose 4 million US subscribers in the coming year, Netflix has recently continued to extend its investment in foreign markets.
The non-US market is a vital area of growth for Netflix CEO Reed Hastings, who recently said that the company plans to spend INR30bn ($430m) on producing and licencing content for the Indian market next year. It has also signed a three-year production and distribution agreement with leading South Korean producer/broadcaster CJ ENM.