Super Channel rejigs exec team, names chief content officer

Jackie Pardy

Canadian broadcaster Super Channel has revamped its senior executive team, including naming a chief content officer.

Jackie Pardy will take that role having most recently been director of programming for the Canuck operator. Her remit now cover all content acquisition and development across Super’s four channels: Fuse; Heart & Home; Vault; and Ginx.

Pardy arrived at Super Channel six months ago to replace Jenny Hacker, having previously worked at Corus Entertainment.

Other changes include director of consumer marketing Katie Lee being named chief marketing officer, while Marlene Lone, who was director of affiliate marketing, becomes chief revenue officer.

They will all report into Super Channel’s CEO and president Don McDonald, who took up his role in 2017. That came a year after the broadcaster’s parent Allarco Entertainment had filed for creditor protection.

McDonald said: “In June 2016, at the outset of our restructuring, we initially set up a flat organisation, which was necessary, and now it is time to evolve to allow the company to become nimbler and focus on our strategic priorities.”

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