The slate focuses on space, transportation, science and health, and their potential economic impact. It also wades into the field of investigative journalism.
Originals include four-part space exploration series Giant Leap; four-part series Moon Shot, which examine scientific breakthroughs; Accelerate, on the vehicles of the future; Stanford Health Care-backed Prognosis, on the cutting-edge treatments changing medicine; and investigative journalism series Storylines.
The launch marks Bloomberg’s expansion into both long-form and broader business-focused programming. The titles will exist on Bloomberg TV+, Bloomberg.com, YouTube and Bloomberg’s social channels.
Tre Shallowhorn, global head of video and EP for Bloomberg News, said: “The new slate of OTT programming reflects a larger commitment to storytelling and delivering premium content across a range of different platforms.
“With a focus on broader business topics, we’re able to engage our existing audience around a different style of content that is still relevant to them – and is authentic to Bloomberg – while also widening our appeal.”
Scott Havens, global head of digital and media distribution for Bloomberg Media, added: “Earlier this year, we launched Bloomberg TV+ as the first step in evolving our existing Bloomberg products for streaming audiences.
“As we continue to expand our OTT offerings, this new original programming is a great example of how Bloomberg Media is leveraging emerging distribution platforms to scale our reach among global business executives and integrate innovate new advertising opportunities for our trusted brand partners.”