Asylum Entertainment Group (AEG) is the latest business to get into the podcasting world with the launch of new audio venture Audity.
Audity will create podcasts and audio-focused content, partnering with celebrities, influencers and other storytellers. The business will span a podcast division producing across an array of genres, including variety, music, sports, crime, lifestyle and scripted audio plays, while other divisions will target film and television adaptations, touring and experiential events and educational/cultural content.
AEG serves as an incubator and accelerator for creative ventures. It most recently launched scripted prodco Clovis Entertainment with a new London office led by former ITVSGE exec Ronan Hand.
The launch of Audity follows a number of podcast-related ventures in recent months. Last week, former Canal+ exec Lorenzo Benedetti and ex-Havas exec Benoit Bunaigre launched international podcast production studio Paradiso. Streamers such as Netflix are also looking to podcasts for IP, most recently greenlighting an adaptation of acclaimed podcast Equinox 1985 to be produced by ITV Studios-backed Apple Tree Productions.
Steve Michaels, CEO of AEG, said: “Audity gives us an opportunity to champion voices and perspectives that get less attention on broader, mainstream platforms and to help foster the communities these creators empower. We can guarantee our partners an immediate global audience, the opportunity to scale quickly and a more beneficial return on their success.”
Ryann Lauckner, president and chief strategy officer for AEG, added: “We launched The Content Group because we saw a need in the marketplace for a safe haven for film and television creators. Looking at the audio ecosystem, a similar need is clear. Audity aims to provide a home for audio-forward storytellers looking for a way to both establish and sustainably maintain their series without getting bogged down in logistics and operations.”