Her new role will give Neumeyer oversight of MTV, VH1, CMT, Logo and MTV Studios. She will report into president of entertainment Nina Diaz.
The exec began at MTV in 1994, starting out as a supervising producer on MTV News for MTV Latin America, before rising through the ranks to director of development for MTV News and Documentaries and VP of programming and production for Viacom’s bilingual channel MTV Tres.
She was named SVP and head of development for MTV and VH1 in August 2016.
Diaz said: “Lily is a creative force of nature and an inspirational mentor who’s played an enormous role in driving our success. Whether it was taking on the epic challenge of reinventing MTV’s seminal The Real World in three different countries for Facebook Watch, developing ‘the best new show of 2019’ with Double Shot Of Love, re-imagining an iconic franchise for a new generation with The Hills: New Beginnings, or cultivating Siesta Key into a bona fide sensation, Lily has an uncanny ability to create hit after hit.”
Neumeyer added: “I am incredibly fortunate to work with Chris McCarthy and Nina whose strategic vision has enabled me to take creative risks that tap into the cultural zeitgeist. The vast opportunity MTV Studios presents to create unscripted content for new platforms and audiences, coupled with where we’re taking the CMT brand, is incredibly exciting. I’m looking forward to diving in while continuing to add to MTV and VH1’s roster of hits.”