Viacom sends Telefe formats into US Hispanic market

Viacom International Studios Americas has licensed two formats from its Argentinian network Telefe into US Hispanic broadcaster Telemundo’s production unit.

The business has sold scripted formats 100 Días Para Enamorarse (100 Days to Fall in Love) and Historia de un Clan (History of a Clan) to Telemundo Global Studios – marking Viacom’s first format adaptations for the US Hispanic market.

Romantic comedy telenovela 100 Días (pictured, left) premiered in May 2018 and follows two best friends ripping up the rulebook for their families and relationships.

Meanwhile, Historia de un Clan aired on Telefe in 2015, and tells the true story of Argentina’s Puccio family, who were all involved in criminal activities in the 1980s. The show was picked up for international by Netflix.

Viacom bought Telefe, one of Argentina’s main free-to-air broadcasters, for $345m in November 2016. Its portfolio produces more than 3,000 hours of Spanish-language content annually.

Pierluigi Gazzolo, president of Viacom International Media Networks for the Americas, said: “This marks a milestone for our studio and was one of our goals, just a year ago. We are story creators and we love seeing them expand in different markets, especially one as important as the United States.”

Federico Cuervo, head of Viacom International Studios, added: “We have already set up production outposts in Buenos Aires, Sao Paolo, Rio de Janeiro, Bogota, Mexico City, Miami and Los Angeles, and are expanding to Madrid and Manchester.”

Marcos Santana, president of Telemundo Global Studios, added: “Between TGS and VIS, we have always been joined by a story of excellent relationships and friendship. We are very excited to adapt, with our own label, these two large formats created by Underground and Viacom.”

Variety first reported the news.