About Premium Content rebrands as APC Studios

The Murders distributor About Premium Content (APC) has rebranded as APC Studios as it marks its fifth anniversary as an independent business.

The rebrand reflects the company’s new position as a producer, financier and distributor of global projects across scripted, factual and children’s programming. It will also be the umbrella for APC, APC Kids, animation production company Zephyr and any future fiction production labels.

APC Studios’ development slate includes a number of new projects across scripted and animation – both co-developments with international partners and APC-initiated projects.

The scripted slate includes 12 English-language titles, which comprise two-thirds of the slate, and local-language programmes out of Denmark, South Africa, Finland, Switzerland and France. There are currently six animated projects and a live-action series in development at Zephyr.

For each of its new programmes, APC Studios takes part in development funding, editorial development and the overall financing strategy. It also handles global sales on a case-by-case basis.

Emmanuelle Guilbart and Laurent Boissel, joint-CEOs and co-founders at APC, said: “We had always planned to develop into production but had chosen to first establish a solid and agile global distribution operation. It is now the right time to accelerate the development of our production activities.

“We are rebranding as a mini-studio to further solidify our commitment to developing and financing projects with both local and global appeal. We will apply the same selectivity and tailor-made approach to the production that has made our success in international sales.”


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