Hulu hires first in-house head of casting

Hulu has hired its first in-house head of casting, Barbara Fiorentino, as it continues to build its original programming.

Fiorentino, who has owned her casting company since 1999, has been hired as head of talent and casting and will report to VP of originals Beatrice Springborn.

The exec will bring with her associate, Terese Classen, and start the role today at Hulu’s Santa Monica office.

In the new role, Fiorentino will head up casting for all Hulu original projects, working closely with external creative partners on key talent searches for upcoming and current original series.

She will also lead Hulu in growing its business by identifying new and emerging talent and expanding the diversity and inclusivity of its casting.

Fiorentino has worked on a list of high-profile series, including 13 Reasons Why, The 100, Awkward, Lethal Weapon and The Shield.

She is also a consultant for Imagine Television on Hulu’s upcoming series Wu Tang: An American Saga, which is set to premiere this autumn.

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