Turner Latin America and Mediapro are set for their first drama, football title Las Baravas F.C., to come out of a five-year global agreement develop content in LatAm.
The deal saw the two companies promise and overall investment of US$10m to develop cross-platform content last January. It will include occasional collaborations with Chilevisión in Chile.
Las Bravas F.C., a 8×45-minute title, is about overcoming difficulties, the importance of one’s roots, and teamwork. The story is seen through the eyes of a female football team, Las Bravas, who dream of winning the regional championship; and also through the eyes of Roberto Velarde, a former world-class Mexican football player, who was forced into retirement because of a heart condition.
The title is based on an original idea by Flipy, who will be joined by a team of well-known screenwriters such as José Javier Reguilón (Vis a Vis) Luis Gamboa (Diablero) and Paula Rendón (Julia VS. Julia).
“Las Bravas F.C. is the first of many projects we will develop along with Mediapro, as part of a strategic alliance established last year. We trust that this new story where the world of football is seen from a female perspective- will continue to fill our multiple screens with original content that our various audiences will find relevant”, said Tomás Yankelevich, EVP & chief content officer, general entertainment at Turner Latin America.
Laura Fernández Espeso, international content director at Mediapro, added: “After a year working together, we are honored to announce the launching of the first product to come out of our agreement with Turner, a very important strategic partner for Mediapro.
“Turner’s expertise and professionalism in the field of content has made for a very interesting development process when working on “Las Bravas F.C”. The series was originally created by Spanish talents, which comes to show that the synergies established between our offices in Europe and Latin America are producing great results”.