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ATF Formats Pitch shortlist revealed

Five shortlisted formats have been selected to be presented live on-stage during the third annual ATF Formats Pitch, backed by All3Media International and the Asia TV Forum.

The five formats entering the pitch competition for creators and producers of new and original non-scripted entertainment formats in Asia include: Post Box of Miracles by China’s Hunan TV; Dare by Malaysia’s Wildsnapper TV; Serenade by Malaysia’s phoSumpro!; $10 to Chef by Korea’s Cenmedia and Battle of the Dead by Malaysia’s Doghouse 73 Pictures.

Creators of the five shortlisted formats will be invited to pitch their ideas on-stage to a panel of renowned industry experts including Jennifer Batty, chief content officer at Hooq, and Jocelyn Little, MD and founding partner of Asian indie Beach House Pictures.

Lynn Ng, director of content strategy and acquisitions at Discovery Networks Asia Pacific, also joins the jury alongside producer and TV host Varavuth Jentanakul, CEO and chairman of award-winning producer Zense Entertainment.

Sabrina Duguet (pictured), executive VP of Asia Pacific at All3Media International, will chair the jury.

The event will take place during the Asia TV Forum in Singapore on December 6. The winner will receive a cash prize and follow-up consultation on their project.

Duguet said: “I’m incredibly impressed with the superb quality and range of submissions for the Formats Pitch, which has been a pleasure to deliver in partnership with the Asia Television Forum for the last three years.

“We had the highest number of countries entering yet this year, with more submissions from India than any other country, and 64% of entries coming from female producers, compared with 42% last year. Amreet Chahal – our sales manager for Asia Pacific – did a fine job heading the shortlist judges in selecting the five finalists and I’m really looking forward to seeing those selected pitch live at the ATF event to the judges.”