India’s Zee links with Nigerian, Ghanaian channels for drama co-pro

India’s Zee has struck a co-production with Nigerian agency MACE and two Ghanaian channels for a local adaptation of a major drama.

Deceptive Measures (Pavitra Rishta) – one of the most successful Indian dramas to date – will be remade by Nigeria’s MACE and Multimedia Group-owned Ghanaian channels Joy Prime and Adom TV.

The drama (pictured) – which will have a 52 x 60-minute first season – will be filmed across Kenya, Ghana and Nigeria, and directed by Uduak Obong. It is one of the first drama exports for Zee.

The original program, which has travelled across more than 20 countries, centers on the young, female breadwinner of a family.

The project marks the second co-production in Africa for Zee. Previously, the business’ Dubai channel co-produced real estate drama Khwaabon Ke Darmiyaan with the Ivory Coast’s RTI.

The deal was struck via Zee’s distribution arm Global Content Hub.

Sunita Uchil, chief business officer for international ad sales for global syndication and production of Zee Entertainment Enterprises Limited (ZEEL), said: “It will be exciting to see how they adapt the series into their own identity.  With this, we mark our foray in creating local programs for local audiences. We also look forward to creating more partnerships throughout this continent.”

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