The Netherlands is demanding a range of thrillers as it preps for Halloween festivities, with The Haunting of Hill House, Chilling Adventures of Sabrina and The Walking Dead topping Parrot Analytics’ demand lists.
The Netflix original, loosely based on the 1959 novel of the same name by Shirley Jackson, tops Parrot’s digital originals list which measures demand via ‘expressions’ such as file-sharing or social media posts for programming that first appeared on digital platforms.
Hill House gathered 1.1m demand expressions and was followed in the top ten by Marvel’s Daredevil, which drew 1m expressions, and Chilling Adventures of Sabrina, which drew near 720,000.
True crime doc Making a Murderer also made a comeback in time for Halloween, arriving at fifth place with near 670,000 expressions. The second series follows Steven Avery’s attempt to appeal his murder charge with the help of new lawyer Kathleen Zellner.
Other favourites include supernatural thriller Stranger Things, and dystopian dramas The Handmaid’s Tale and The Man in the High Castle.
The Netherlands’ overall chart, which measures both digital originals and programming that did not first appear on digital platforms, also shows a preference for thrillers, horrors and fantasy series.
Riverdale, which is based on Archie comics like Sabrina, took the top spot and generated nearly 1.3m demand expressions.
The title is followed by zombie drama The Walking Dead and The Haunting of Hill House, which drew 1.16m and 1.13m demand expressions respectively.
Anthology horror series American Horror Story also takes a place in the top ten, gathering near 980,000 demand expressions.
Light-hearted titles such as The Good Place and Modern Family trail the bottom of the list, coming in seventh and ninth place, with CBS procedural NCIS taking the tenth spot.
Source and methodology: The data included in this article is based on Demand Expressions, the globally standardised TV demand measurement unit from Parrot Analytics.
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