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Snap taps Amazon, HuffPo alum for strategy

Endless Summer

Snap is taking its chief strategy role and splitting the office’s responsibilities between Amazon’s Jeremi Gorman and Huffington Post’s former CEO Jared Grusd.

Imran Khan has acted as chief strategy officer since 2015. He revealed in September that he is to leave and get back into investing.

Grusd, who has also held roles at Spotify, Google and Oath, will take the chief business strategy officer role and oversee content, global strategy, partnership and corporate development.

Gorman, who was head of ad sales at Amazon, will now act as chief business officer. She’ll have oversight on global business solutions, global online sales, customer operations and business marketing.

“Helping our partners build their businesses is a core element of Snap’s product value and I’m deeply proud of the great work you have all done to make sure our advertisers’ return on investment is unrivalled among our peers,” Snap CEO Evan Spiegel said. “Jeremi joins us with proven expertise and talent that will make our platform even better.”

Snap recently amped up its originals initiative by launching its first full slate of programming for this autumn. The move is seen as a strategy to offset falling share price -which has declined by 53% this year – falling user growth and competition from the likes of Facebook and Instagram.