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MIPCOM Hot Picks: Singerella



Distributor: Armoza Formats

Channel: TBA
Producer: Armoza Formats
Concept: A would-be singer with unfulfilled dreams gets a musical makeover in three days

Hot off the success of The Four on Fox, Avi Armoza is back with another feel-good format, complete with a fairytale ending. 

In each episode of hour-long format Singerella, friends and family nominate a woman with unfulfilled musical dreams to get her moment in the spotlight with a big-name artist. The catch? She has just three days to prepare for the performance, meeting with voice coaches, performance directors and stylists along the way. 

You must plan your schedule around an event with a particular artist – that’s an essential element to the show.

Armoza conceived of Singerella when he was in the process of developing The Four and was drawn to the quick readability of the format. 

“The name stayed with us and we went back to it after The Four was established. The name is very important. We thought it was a strong brand in itself that tells a story.”

A key element of the format, says Armoza, is the “emotional” dimension and storytelling aspect. “It also fills a need by broadcasters for feel-good shows that give back to society.”

While the artist-led performance may seem like a costly bet, Armoza notes the format can be scaled up or down as needed: the key is hooking filming to a pre-existing event. 

“You must plan your schedule around an event with a particular artist – that’s an essential element to the show, ” he explains.