Led by Sharone Ostrovsky, Peter Esteves, Liz West and Sonya Roberts, 4East will develop and produce multi-genre unscripted content for international audiences.
Members of the 4East team are behind shows including Hellfire Heroes (pictured; Discovery Channel), Shaun Majumder, Every Word is Absolutely True (HBO) and Cash Cab (Discovery Channel).
In partnership with OHM and housed in the business’s Toronto office, 4East will grow its development and production slate with input and support from OHM’s executive team.
OHM was co-founded by Simon Lloyd and Joe Houlihan and credits include social experiment Welcome to Waverly (Bravo US), Building Off The Grid (DIY) and Paranormal Survivor (T+E/Travel Channel).
Kew acquired OHM as part of a major 2017 acquisitions drive that also saw it buy Content Media, Architect Films, Bristow Global Media, Media Headquarters Film & Television and Frantic Films.
Simon Lloyd, CEO of OHM, said: “We are very excited to be working with the talented team at 4East. Incubating new talent and ideas is our passion and we look forward to collaborating with 4East to create a roster of hit shows.”
Sharone Ostrovsky, CEO of 4East Media, added: “We feel industry mavens such as Kew and OHM will provide 4East Media with the kind of opportunity new companies can only dream of.”