eOne hires ex-BBCS exec to head int’l sales

Entertainment One (eOne) has hired former BBC Studios exec Paola Tonella as director of international sales.

Based in the company’s London office, Tonella will report to Dan Gopal, executive vice president of sales – EMEA for Benelux countries and Patrick Roberts, VP of international TV sales for Nordic countries.

In addition, she will work closely with Wilco Wolfers, managing director of Benelux on film sales across Belgium, Netherlands and Luxembourg.

Before joining eOne, Tonella worked at BBC Studios (fka BBC Worldwide) for 15 years in various roles overseeing multiple territories. She was responsible for selling the complete content catalogue across all genres including factual, drama, comedy and children programming.

Most recently she served as the content television manager for the Netherlands and Kingdom of Denmark overseeing content sales in Belgium and Finland.

“As eOne continues to grow our distribution business across EMEA, we are constantly evolving our sales teams to ensure we can spend more time with our clients and maximise every opportunity across our film and TV slate,” said Gopal.

“Paola brings a fresh expertise of these markets to eOne given her vast experience; and also her great relationships with clients which we look forward to her building upon with our exciting line up of content.”

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