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GRB hires Mark Burnett’s Cru as int’l chief

Former Mark Burnett Productions executive C. Scot Cru has been announced as the new president of international at GRB.

GRB have drafted in Cru to manage the profitability and growth of GRB’s international distribution division including sales, acquisitions and production. His arrival is the latest step in GRB’s drive towards growing its international footprint.

“I am very excited to have Scot join GRB to helm our talented sales team.  Scot’s entrepreneurial mindset and incredible sales and production expertise will greatly amplify GRB’s international expansion,” said Marielle Zuccarelli, COO of GRB.

Cru joins GRB after fourteen years at Burnett, where he led the international division, becoming instrumental in the company’s international growth over the last decade.

“I am thrilled to be joining such a forward-thinking company with an outstanding track record of delivering premium content around the globe,” said Cru; “Working alongside a great team, I look forward to strengthening our international reach and advancing relationships with our international partners.”