Content partnerships have been secured with PBS America, Together channel, Little Dot Studios and BET, whose programming will appear on the platform from July 2018. Channel 5 struck the first deal of this type last year with A+E Networks UK for its BLAZE channel. Also from July, A+E Networks UK is set to increase its content supply to My5.
James Tatam, VP of commercial, digital & operations, Channel 5 said: “Viewers have come to expect a lot more from streaming services and this new slate of partners accelerates the development of My5 as we take it from player to platform. With a diverse range of high-quality content from our partners, and from across the Channel 5 portfolio, we know there’s something for everyone.”
PBS America will broadcast a slate of documentaries on My5 including Secrets of the Manor House, Secrets of Stonehenge, Becoming the Beatles and The History Detectives (pictured). Richard Kingsbury, general manager, PBS America commented: “Our launch on My5 gives us a great shop window for our offering in the free streaming world. The Viacom team have been great to work with and I would heartily recommend them to other rights owners.”
Adrian Pilkington, SVP of commercial strategy at A+E Networks UK, added: “We’re really pleased to build on our relationship with Viacom, enabling some of the best factual entertainment content from our free-to-air channel BLAZE to reach an even wider audience.”